Fashion forecast: the hottest colours and prints for summer 2023

We’ve checked the weather and, yup, summer is definitely on its way.


And it’s not just sunshine that’s incoming - it’s great fashion too!

Double whoop.

Wave goodbye to heavy coats, chunky boots and subdued shades and say hello to a full-on summer of colour and style.

Excited? You should be. Here’s what everyone’s favourite season has in store.


Summer shades 

Looking for summer’s ‘it’ colour? This year it’s not just one shade grabbing our attention, it’s a whole kaleidoscopic of them!

Shades hitting the headlines include:


Lilac was big news over winter and for summer ’23 this regal hue shows no sign of fading into the background. Instead, it’s turning up the tempo to a brighter purple.

Neon greens

Stealing the limelight (see what we did there?!) as summer’s colour crush is vivid green. The brighter the better, with attention-grabbing lime and neon green the favourites.  

Cobalt blue

Sunny skies and ocean views – spread that summery feeling with blue.

A striking maxi dress, playful jumpsuit, or simple floaty shirt – anything looks great in this shade. 


Not sure about wearing loads of colour? Balance out the shouty shades with paired back neutrals. Calming sandy and neutral tones are hot for summer 2023 - and a great way to level out your wardrobe.


Keeping it kitsch – your go-to prints for summer ‘23

Mix and match

The rules are, there are no rules’. For summer 2023, mash up everything you think you know about styling prints and turn it on its head. The bigger the clash the bolder the statement. The key to getting this look right is not to overthink it. If you like it, wear it.


Classic summer sailor combos of navy and white or black and white stripes look great, but why be limited? This summer stripes of all colours will be a guaranteed hit.

Loved-up hearts

The prettiest of this season’s prints? Love hearts. Featuring all over the catwalk, we’re falling head over heels for any heart themed prints.  


Do you love an animal print? This summer, zebras are king of the animal kingdom but with a vibrant new twist. You can expect to see zebra prints step away from their trademark monochrome and embrace colour. 

Itsy bitsy teenie weenie

Polka dots are back - and we couldn’t be happier about it! If ever there was a reason to bag a cute spotty bikini, this is it.

But polka dots aren’t limited to swimwear - this season you can wear spots any way you like. A spotty shirt for work, a day dress for weekend chilling, even dressed-up dots for a summer wedding or day at the races.

Big or little, whatever the size of your spots, this is a print to go dotty over.

Tie-dye the 2023 way

Tie-dye is back (did it ever really go away?!) but whilst this holiday favourite always looks great in the sun, summer ’23 is amplifying the style with clashing colours and materials.

Florals notes

Nothing says summer quite like vibrant blooms, so it’s no great surprise that floral prints are big news for summer 2023. Soft watercolour shades and photo-style prints will be all the rage - whether you wear the look from head-to-toe or keep your flower power low-key.   


Prep your wardrobe for summer 2023

We might not be able to guarantee the weather but one thing we can predict is that armed with these must-have shades and prints, you’ll be dressed and ready to style out any occasion this summer.

For all the latest summer 2023 looks, check out our ‘new in’ edit where you’ll find everything you need.  

We have free next day delivery as an option too. And don’t forget to snap a sunshine selfie and share your summer style on our socials - Facebook and Insta.